Traditional Manufacturing Transformation: How Kamyuen's 50-Year Craft Convinced International Buyers with Film

Pain Point: The "Invisible" Crisis in Hong Kong Manufacturing

Traditional manufacturers like Kamyuen (from watch cases to diversified manufacturing with HK HQ, Shenzhen and Zhongshan plants) often can only rely on factory visits or PDFs when facing international buyers. Language and cultural barriers slow trust-building, especially in an era of supply chain diversification.

V1 Solution

The team visited all three plants on-site, filming real production lines, quality control and daily team operations — not staged promos.

The film highlights:

• 50+ years of heritage combined with modern equipment
• Cross-plant collaboration processes
• Obsession with quality (suitable for export compliance)

1+3+1 Model in Practice

1 Core: Corporate documentary for supplier pitches and "About the Factory" website page.

3 Clips:

• 60s factory tour (for exhibitions)
• 30s craft details (LinkedIn / client emails)
• 45s team story (for recruitment)

1 Lead Magnet: "Manufacturing Video Pitch Diagnosis" — input product category and target market, Cathy recommends the most suitable film length and style.

Value for Export-Oriented SMEs

This type of ops film is especially suitable for:

• Recruitment waves: showing stable work environment
• Trade shows: attracting overseas buyers
• Supplier management: building long-term trust

Many similar companies saw inquiry conversion rates improve 50%+ and fewer mismatched low-quality leads after using it.