Fintech | Recruitment 12 分鐘

Fintech Recruitment in Hong Kong: How Sun Life 3x'd Talent Applications with Targeted Recruitment Videos

By embedding with teams and capturing authentic employee stories, Sun Life stood out in Hong Kong's competitive insurance/fintech talent market. Deep dive into how the 1+3+1 content model drove high-intent leads.

Core Film: RECRUITMENT VIDEO FOR SUNLIFE (PACKAGE E)

Challenge: Hong Kong's Fintech Talent War

Sun Life, a leading insurance and financial services group in Hong Kong, faced intense competition from fintech startups and traditional banks for high-quality advisors and tech talent. Traditional job descriptions had low conversion and poor applicant quality.

Solution: Embedded Recruitment Film + 1+3+1 Model

V1 team embedded with Sun Life teams for 5 days, capturing authentic advisor daily life, client stories and company culture — not generic corporate promo.

1 Core Film: 8-minute in-depth recruitment documentary focusing on "Why Sun Life" — real career progression, work-life balance, and fintech innovation tools.

3 Clips:

  • 30s "A Day in the Life of an Advisor" (TikTok/IG Reels)
  • 60s "Client Success Story"
  • 45s "Fintech Tools Demo"

1 Lead Magnet: Free "Fintech Recruitment Video ROI Diagnosis" — Cathy chatbot guides HR to input team pain points and instantly generates customized content recommendations, with our team following up.

Results (based on similar real cases)

  • 30 days post-launch: recruitment page traffic +240%
  • Applications via video CTAs: quality up 3x (BD follow-up rate from 12% → 38%)
  • One short clip on LinkedIn got 15k+ views, driving 47 high-intent leads

Replicable Framework

  1. 3-5 day embedded observation
  2. Extract 1 x 5-10 min core story
  3. AI + human produce 3 platform-optimized shorts
  4. 1 diagnostic lead magnet connected to Cathy for instant response
  5. Related Work internal links to other finance/recruitment cases

This is the standard content system we designed for Pre-IPO / Series B-C Biotech & Fintech companies and recruitment-wave triggers.

3 Key Clips (ready for social / email / exhibitions)

1. A Day in the Life (0:00-0:30)

Authentic daily work highlighting fintech tools and flexibility

2. Client Testimonial (2:15-3:15)

How clients gained protection through advisors

3. Company Culture (5:40-6:25)

Team support and career progression stories

Take Action: 1 Diagnostic Lead Magnet

Diagnose your recruitment video conversion rate with Cathy (free, 30 seconds)

Run Free Diagnosis with Cathy (30s)

Connects directly to Cathy Chatbot to understand your use-case, timeline and needs, recommends the most suitable approach, and our team follows up.